Displaying items by tag: Branding

Building a strong brand has a lot to do with being unique. And it's about positioning your brand so the audience knows who you are and what you stand for.

There are many shoe manufacturers out there, but Nike stands out because they "just do it". Apple sets itself apart from other companies by being extremely innovative and actually creating new product segments (the iPod, the iPhone, the iPad - need I say more?). Apple used the slogan Think different for a number of years.

A Content Management System in itself is not anything unique. There are many CMS out there, and quite a few of them have a lot going for them. How do they set themselves apart from the crowd? What do their brands stand for? In this post, I take a look at how three other CMS present themselves and how Joomla compares.